The article "Copywriter Wanted - 7 Traits to Look For..." talks about copywriting, it was written by Rick Parrott.
You need a copywriter who specializes in your area of business.
Why? Because copywriting for complex subjects requires a deeper level of knowledge than writing for smipler or broader areas. Knowledge a generalist may not have.Whom would you rather write the help files for your new program product? Or develop your marketing materials? A copywriter who specializes in technology or the generalist who doesn’t know an operating system from an operating table? The specialist of course! Not that a generalists couldn’t give you a good product, they’d just have to work at it harder.So what qualities make a good I/T Copywriter?
One who has the following characteristics:Project Management:Copywriting projects for high tech industries often require somebody with superior project management skills to assemble the parts into a vibrant whole.Well-Read:Copywriters who are well read are exposed to many ideas they can draw on to get your message to your customers.Good Listener:Listening skills are critical for a copywriter. How else can the copywriter learn enough about your desires to communicate your message? Deadline-Oriented:Let’s face it; a copywriter who can’t meet deadlines is not an asset to your business.Good Communicator:A copywriter’s ability to communicate is as important as his abliity to listen. Isn’t listening the first part of communicating?Technical Savvy:Writing copy for technical subjects requires a copywriter who undertsands technology. Computer software, telecommunications and other aspects of technology require a certain level of understanding to translate features into customer benefits.Relationship Enabling:No matter how great your copywriter is, if you can’t get along with him, he’s wrothless to you. Building a business is about building relationships.Do these qualities describe your copywriter?Here’s an exercise for you.
Take out a pen and paper and write a list of the qualities you want your copywriter to have.Now go out and interview copywriters until you find one that macthes your ideal. You’ll be developing a long term relationship with this freelance professional, so take the time to find the right one! ***
Parrott Writing Services, a San Antonio Texas company specializing in web copywriting, ghostwriting, website content and optimization, online/offline ad copy and tehcnical writing to small businesses.Http://www.Rickparrott.ComGet your FREE copy of the eBook Computer Security for SOHO Networks: mailto:eBook@SASecure.Net
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